You could be checking all the right marketing boxes and still struggling to convert your leads. Why? The reason a lot of businesses don’t want to consider is that it could be the product.
Is it too niche?
Is there lack of demand?
Is the market saturated?
Is the price point accessible?
Are you targeting the wrong audiences?
Is your product complicated or confusing?
These are tough questions a lot of business owners aren’t asking themselves. Instead, they blame the marketing.
If you have been putting in the work with your marketing efforts and you are investing in the right channels without return, it’s time to start asking yourself the tough questions and looking internally at what your business if offering.